Hi everyone,

Here at BuyAndWalk.com we are always thinking how to improve our services. In this post I will show you what was our thinking when making this site available for shopping online, and what advantages comes when doing so instead of going to a brick-and-mortar store.

Why buy shoes online?

Well, the answer its pretty simple for some people, its an easy process to do, relative low prices, convenience, selection and customer service. Lets analyze each one of these item.

Easy Process when shopping:

To make a purchase online there are several methods of payments which includes, credit cards, e-checks, wire transfer, Google Checkout, etc. Most online stores provides these kind of payment platforms to help the customers make the purchase with practically no hassle at all. There are also electronic payments such as Paypal, Epassporte, etc. I strongly recommend the use of these electronic methods. Why? If you have any of these services and you are wrongly charged you can go against both systems to get your money back without the worry that you get your credit card blocked.

Low Prices:

First, there are some brick-and-mortar stores that have some pretty awesome prices too. The first thing you have to take into consideration is that you are saving some money and time because you don’t have to go to the store to actually buy the shoes, so you just saved gas money and time on travelling there. Another thing that comes to my mind if that there are lot of coupon sites on Internet which allows you to buy a pair of shoes even cheaper that they cost. Such as: 10% discount, 5% discount coupon codes, gift certificates, rebates, etc.

Convenience:

Lets take the example at BuyAndWalk.com, you find those shoes you wanted at an incredible price, if you found a coupon code even better they are even cheaper. So now what? Well … we also provide free shipping and return as many other online stores. So it’s a win situation for the customer low price + free shipping, lets assume that the shoes that you choose are not the size you were expecting, you can ask for an exchange or even return them at no price at all.

Selection:

Most online stores provides a huge amount of styles and brands because they don’t actually have to display the shoes to the public in a physical manner like the brick-and-mortar stores. We just simply upload items to the online shopping cart which has enough space to carry an infinite number of items.

Customer Service:

After you arrive to a brick-and-mortar store you have to wait for a sales representative so he can assist you in your decisions. When a store is crowded this could be tedious. Another thing i is that sales representatives are SALES REPRESENTATIVES they earn commissions for the sales, I am not saying that most sales representatives are evil. Most online stores have specialized customer service representatives that thinks on satisfaying the customer first and to be able to generate a win-win situation. In the case of BuyAndWalk.com we provide several ways to communicate with our customers such as: toll free number, ticket system, emails, and now, we have this blog where you could comment, or even make a post. We are proud of being one of the few companies that allows customers to express themselves in a public way and be in touch with our employees. This is part of what I called “corporation transparency”.

Comments and discripancies are welcome to this post.

Best Regards,

Federico Muñoa